Web Design
5 Ways Blogging Will Support Your Marketing Campaign
Think of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking budgets?
During the old days of advertising, these questions were easier to answer. Today, with the onslaught of Googlers and Bingers, the new world of power online marketing is not always in the marketing department’s toolbelt.
JASE can help you when you get to that point, but here are five items outlining how blogging will support your marketing campaigns and sales goals. And YES, blogging is where you should start.
- Search Engine Optimization. Our team preaches two main concepts of inbound marketing - content, content, content and inbound links. The top way to improve your SEO rankings is to increase the number of inbound links to your web entities (website and blog). In order to increase the number of inbound links, you must create quality content for your website and, more easily and frequently, your blog so others will want to link back to you.
- Lead Generation. In order to fill the sales funnel with active tasks for your sales team, you must have a steady source. For JASE, our blog leads the way for inbound traffic that generates leads that fill our sales funnel. The majority of our inbound traffic leads go straight to our RFP form, one of our very informative and educational marketing webinars, and sign up form for our This Week in Digital Media email newsletter.
- Executing Brand Strategies. JASE centers itself around 4 major talent areas - Inbound Marketing, Brand Management, Creative, and eBusiness Solutions. The values we live by, products we produce, and the services we provide are communicated almost daily on this blog. If you want to understand the JASE brand, simply read through our Digital Media Blog. We should be able to say that about your company.
- Public Relations. The old days of publishing a press release to your database of fax numbers is gone. You hear us? Gone. Your blog can be, and should be, your shouting box to the world. Think socialgraphics. Share new products, uncovered statistics, breaking news, and educational advice through your blog posts. Then follow them up with an email to your database of contacts that include relative news organizations.
- Social Media Optimization. Think of an octopus with tentacles. At the end of each of your tentacles is a social community of your sponges - Facebook, Twitter, LinkedIn, YouTube, Flickr, etc. Leading back into the main brain center of your octopus is your blog. And all trails lead to your brain center. We know you are already active in social media. Just make sure your social media interaction leads those potential clients back to your brain center where you can 100% control the conversations and more successfully guide those generated leads into your sales funnel.
photo source: ccaviness
What is Lean-Forward Advertising Medium?
A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers while viewing instead of on their couches.
Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search the company’s website. “It’s that lean-forward medium,” Boland says.
Is this inbound marketing?
Yes, of course it is! Imagine - Watch a viral video on YouTube. Click a link in the video’s description. Enter a landing page on the organization’s website. Capture the viewer through a strategically placed call-to-action widget. Inbound marketing works! Let’s talk.
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JASE Web Specialties - How does your web shop match up?
Web Presence Specialties
- Static websites.
- Search engine optimization (SEO).
- Content Management Systems.
- eCommerce websites.
- Database-driven websites.
- Creative blog designs.
- Open source development.
- Motion graphics.
- Intranet & Extranet development.
- Information architecture.
- Mobile development.
- ASP.NET application development.
Complimentary Services
- Web marketing.
- Search engine marketing.
- Social media marketing.
- User-friendly interface design.
- Web strategy consulting.
- Print design including full collateral catalog concepts.
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Shouldn’t Creative Support the Brand?
Our graphic design artists understand that your organization is unique. Our team’s goal is to provide you with an efficient, creative design respecting your brand identity channeling the thought process through the complete collateral catalog.
For your website needs, interactive multimedia projects can vary widely. Scripting and storyboarding a project can be very time consuming, most notably when using the latest multimedia applications such as Premiere, Flash, Silverlight, GoLive, Shockwave, or After Effects. Our creative team can make this process easy and effective for you.
Don’t go talk to a design group that doesn’t understand the big picture. Talk to us. We’ll talk your business goals and strategies.
Photo credit: .: Philipp Klinger :.
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Let’s Talk Cool Web Design
As a full service interactive digital agency, we offer a wide range of award winning services, including web design and development, information architecture, ASP.NET application development, PHP scripting, ASP scripting, Intranet & Extranet development, smart Internet marketing, Flash animation, eCommerce, and more.
Imagine a web interface that is the perfect support for your Internet strategy and the needs of your customers. Whether those needs are for a basic website, an online gallery, a series of questionnaires, an online eCommerce store or even a subtle, effective navigation through your site, our professionals work with you to ensure results.
Let’s talk more on web design. Contact us here.
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Web Design Help
Our graphic design artists understand that your company is unique. The team’s goal is to provide you with an efficient design supporting your brand identity while utilizing advanced search engine optimization techniques. Let’s work together to create an affordable, creative online solution that will provide solid internet marketing results. We are your web design team!
Agency’s Pitch requires the Right Brain and Left Brain
Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process.
As I quite often do, I exited the meeting wanting to call every person on our team and begin brainstorming ideas instantly. As I ran through this list of people in my head I noticed the types of folks I wanted to talk to - creatives, operational, techies, thinkers, and the list goes on.
In order to keep your agency in the running during the bidding process of a project, both right-brain folks and left-brain folks are equally important and must work together. One side out maneuvering the other would be catastrophic. What do I mean?
Left Brain
Your initial contact (in our case, the written Answer to the RFP) with the potential client is all about convincing them that you belong on their pitch process. They need to see:
- Your team’s professionalism and confidence in your work.
- How your team thinks logically, strategically and on-task.
- The quality of your team’s credentials.
- Examples of successful campaigns.
- The creativity your team can demonstrate.
Right Brain
Once your pitch has made it through the cut process, you must then address the more emotional senses and concerns that will differentiate you from the next agency. They need to see:
- The passion your team has for their project.
- The overwhelming innovation your team’s brainstorming processes have produced.
- Your team’s creative concepts have aligned with their strategic goals.
- The working chemistry your team can share with the client.
We hope to have a very successful bid process on this particular RFP. And hopefully these points can help you. Good luck in your agency’s next pitch.
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