search engine optimization
5 Ways Blogging Will Support Your Marketing Campaign
Think of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking budgets?
During the old days of advertising, these questions were easier to answer. Today, with the onslaught of Googlers and Bingers, the new world of power online marketing is not always in the marketing department’s toolbelt.
JASE can help you when you get to that point, but here are five items outlining how blogging will support your marketing campaigns and sales goals. And YES, blogging is where you should start.
- Search Engine Optimization. Our team preaches two main concepts of inbound marketing - content, content, content and inbound links. The top way to improve your SEO rankings is to increase the number of inbound links to your web entities (website and blog). In order to increase the number of inbound links, you must create quality content for your website and, more easily and frequently, your blog so others will want to link back to you.
- Lead Generation. In order to fill the sales funnel with active tasks for your sales team, you must have a steady source. For JASE, our blog leads the way for inbound traffic that generates leads that fill our sales funnel. The majority of our inbound traffic leads go straight to our RFP form, one of our very informative and educational marketing webinars, and sign up form for our This Week in Digital Media email newsletter.
- Executing Brand Strategies. JASE centers itself around 4 major talent areas - Inbound Marketing, Brand Management, Creative, and eBusiness Solutions. The values we live by, products we produce, and the services we provide are communicated almost daily on this blog. If you want to understand the JASE brand, simply read through our Digital Media Blog. We should be able to say that about your company.
- Public Relations. The old days of publishing a press release to your database of fax numbers is gone. You hear us? Gone. Your blog can be, and should be, your shouting box to the world. Think socialgraphics. Share new products, uncovered statistics, breaking news, and educational advice through your blog posts. Then follow them up with an email to your database of contacts that include relative news organizations.
- Social Media Optimization. Think of an octopus with tentacles. At the end of each of your tentacles is a social community of your sponges - Facebook, Twitter, LinkedIn, YouTube, Flickr, etc. Leading back into the main brain center of your octopus is your blog. And all trails lead to your brain center. We know you are already active in social media. Just make sure your social media interaction leads those potential clients back to your brain center where you can 100% control the conversations and more successfully guide those generated leads into your sales funnel.
photo source: ccaviness
5 Ways to Promote Your Event through Inbound Marketing
Over the past few years, JASE has sponsored, helped promote, and actively participated in many offline events. Digital Media Seminar is the latest example of this. For each of the events, we have used and tweaked the inbound marketing techniques we use to promote the events.
Based on our experiences, below are a few guidelines that could help you in promoting your event.
- Create a website for your event. If the event is part of a series, such as Digital Media Seminar, feature each event separately within the event series’ website. Use solid SEO strategies describing each event uniquely.
- Use a hashtag for your event. Digital Media Seminar uses #DMS2010. Coffee with the CEO uses #CWtC. These hashtages used throughout your Twitter network are easily searchable and provide a nice brand tag for your event(s).
- Talk about your event everywhere. When you’re on Facebook, talk about your event. When you’re on Twitter, talk about your event. When you’re on FriendFeed, talk about your event. When you’re on YouTube, talk about your event. And again, be sure to use solid SEO strategies linking back to each event.
- Create a following around your event. Create a buzz on the event, its speakers, and its content. Create a group for your event on LinkedIn. Create a Facebook Fan Page for your event. Create a blog for your event. Create a space for your event to be talked about. And again, be sure to use solid SEO strategies linking back to each event.
- Advertise your event on Eventbrite and Yahoo! Upcoming. Aside from the SEO advantages of these powerful websites, they have a nice toolset of scheduling, registration, and communication features.
We hope these tips help you with advertising your next event. We are available to assist where needed with your inbound marketing strategies.
image source: xtra_xtra
Inbound Marketing vs Outbound Marketing - Huh?
Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out?
Well, that inefficient and expensive method of advertising and marketing is no longer a necessity.
- Think smart web design and web development.
- Think online call-to-actions.
- Think strategic blog content.
- Think SEO (search engine optimization).
- Think social media marketing.
- Think audio and video marketing.
- Think efficient online lead generation.
Photo credit: simplesolutiontech07
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JASE Web Specialties - How does your web shop match up?
Web Presence Specialties
- Static websites.
- Search engine optimization (SEO).
- Content Management Systems.
- eCommerce websites.
- Database-driven websites.
- Creative blog designs.
- Open source development.
- Motion graphics.
- Intranet & Extranet development.
- Information architecture.
- Mobile development.
- ASP.NET application development.
Complimentary Services
- Web marketing.
- Search engine marketing.
- Social media marketing.
- User-friendly interface design.
- Web strategy consulting.
- Print design including full collateral catalog concepts.
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On Twitter? Follow us at @JASEgroup.
Not to get too technical … but …
Our eBusiness Solutions team loves technology! That’s the understatement of the year.
The team is made up of software engineers, data engineers, information architects, and system administrators. And believe it or not, they work well together with our creative team, marketing team, even the SEO (search engine optimization) guys.
Let’s talk tech. Contact us today to have the perfect, customized software solution created for your organization.
Web Application Programming Services
- Database-driven applications.
- Mobile applications.
- eCommerce websites.
- Custom software applications.
- Content Management Systems (CMS).
- Intranet & Extranet portals.
- Order tracking & fulfillment systems.
- Inventory tracking systems.
- Customer Relationship Management (CRM) systems.
Programming & Database Technologies
- ASP.NET.
- C#.
- VB.NET.
- ASP.
- PHP.
- Javascript.
- XHTML.
- CSS.
- Micrsoft SQL Server.
- Oracle.
- MySQL.
Complimentary Services
- Website hosting.
- Email hosting.
- Blog hosting.
- Database hosting.
Photo credit: alles-schlumpf
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Web Design Help
Our graphic design artists understand that your company is unique. The team’s goal is to provide you with an efficient design supporting your brand identity while utilizing advanced search engine optimization techniques. Let’s work together to create an affordable, creative online solution that will provide solid internet marketing results. We are your web design team!
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