JASE Digital Media blog

When Doody Calls, Brain Power Builds Custom Software

This Week in Digital Media :: volume 14, issue 20

Click here to subscribe to our weekly email newsletter, This Week in Digital Media.

Can you remember Doody Calls?
While driving through the city recently, a truck passed that was painted and wrapped with company logos and colors. That’s not really an odd sighting. But what caught our attention was the cool name of the company - Doody Calls. full article >>>

Agency’s Pitch requires the Right Brain and Left Brain
In order to keep your agency in the running during the bidding process of a project, both right-brain folks and left-brain folks are equally important and must work together. One side out maneuvering the other would be catastrophic. What do I mean? full article >>>

Wouldn’t you rather have software built for YOUR needs?
Custom Applications for Your Environment - Our team can create a wide range of interactive solutions to help your organization conduct business. From an online client management system to a simple contact form, all tools we develop are customized to your exact needs. The possibilities for custom applications to satisfy your needs are endless. Let’s talk about the perfect eBusiness Solution for your organization. full article >>>

Upcoming Digital Media Seminar
Don’t miss out on this 90 minute seminar that will focus on inbound marketing and creating powerful content that will lead potential customers to you.

Inbound marketing, sometimes called online marketing, is a concept that JASE has built a foundation upon that hinges on “content, content and more content” and how to create healthy inbound links to your website or blog.

In this seminar our CEO will talk about JASE’s experiences with inbound marketing and how it can work for you. You won’t want to miss this session. registration details >>>

Tags: custom software, Doody Calls, left brain, right brain, This Week in Digital Media

Agency’s Pitch requires the Right Brain and Left Brain

Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process.

As I quite often do, I exited the meeting wanting to call every person on our team and begin brainstorming ideas instantly. As I ran through this list of people in my head I noticed the types of folks I wanted to talk to - creatives, operational, techies, thinkers, and the list goes on.

In order to keep your agency in the running during the bidding process of a project, both right-brain folks and left-brain folks are equally important and must work together. One side out maneuvering the other would be catastrophic. What do I mean?

Left Brain

Your initial contact (in our case, the written Answer to the RFP) with the potential client is all about convincing them that you belong on their pitch process. They need to see:

• Your team’s professionalism and confidence in your work.
• How your team thinks logically, strategically and on-task.
• The quality of your team’s credentials.
• Examples of successful campaigns.
• The creativity your team can demonstrate.

Right Brain

Once your pitch has made it through the cut process, you must then address the more emotional senses and concerns that will differentiate you from the next agency. They need to see:

• The passion your team has for their project.
• The overwhelming innovation your team’s brainstorming processes have produced.
• Your team’s creative concepts have aligned with their strategic goals.
• The working chemistry your team can share with the client.

We hope to have a very successful bid process on this particular RFP. And hopefully these points can help you. Good luck in your agency’s next pitch.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow us at @JASEgroup.

Tags: advertising agency, communications firm, Creative, digital media agency, left brain, marketing agency, new media agency, RFP, right brain, sales pitch, Web Design