lead generation
5 Ways Blogging Will Support Your Marketing Campaign
Think of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking budgets?
During the old days of advertising, these questions were easier to answer. Today, with the onslaught of Googlers and Bingers, the new world of power online marketing is not always in the marketing department’s toolbelt.
JASE can help you when you get to that point, but here are five items outlining how blogging will support your marketing campaigns and sales goals. And YES, blogging is where you should start.
- Search Engine Optimization. Our team preaches two main concepts of inbound marketing - content, content, content and inbound links. The top way to improve your SEO rankings is to increase the number of inbound links to your web entities (website and blog). In order to increase the number of inbound links, you must create quality content for your website and, more easily and frequently, your blog so others will want to link back to you.
- Lead Generation. In order to fill the sales funnel with active tasks for your sales team, you must have a steady source. For JASE, our blog leads the way for inbound traffic that generates leads that fill our sales funnel. The majority of our inbound traffic leads go straight to our RFP form, one of our very informative and educational marketing webinars, and sign up form for our This Week in Digital Media email newsletter.
- Executing Brand Strategies. JASE centers itself around 4 major talent areas - Inbound Marketing, Brand Management, Creative, and eBusiness Solutions. The values we live by, products we produce, and the services we provide are communicated almost daily on this blog. If you want to understand the JASE brand, simply read through our Digital Media Blog. We should be able to say that about your company.
- Public Relations. The old days of publishing a press release to your database of fax numbers is gone. You hear us? Gone. Your blog can be, and should be, your shouting box to the world. Think socialgraphics. Share new products, uncovered statistics, breaking news, and educational advice through your blog posts. Then follow them up with an email to your database of contacts that include relative news organizations.
- Social Media Optimization. Think of an octopus with tentacles. At the end of each of your tentacles is a social community of your sponges - Facebook, Twitter, LinkedIn, YouTube, Flickr, etc. Leading back into the main brain center of your octopus is your blog. And all trails lead to your brain center. We know you are already active in social media. Just make sure your social media interaction leads those potential clients back to your brain center where you can 100% control the conversations and more successfully guide those generated leads into your sales funnel.
photo source: ccaviness
New Webinar is Available :: Wide, Wide World of Video Blogging … for Business
View & Download the FREE Webinar
Video blogging, sometimes shortened to vlogging, is a form of blogging for which the medium is video, and is a form of Internet television. In this session we talk about why you should video blog, how you should video blog, several techniques for video blogging, and what benefits you can generate for your business by video blogging.
In the class, we will talk about many topics, but a few of them are:
- What is Video Blogging?
- Should you Video Blog?
- Video Shooting Tips
- Do you really have time for this?
- The Storage Facilities
- Streaming Video
- Video Blogging & Lead Generation
- When to Hire A Professional
- Are you sure Video Blogging is for you?
New eBook On The Way :: All Traffic Points Inward
Our CEO, Keith Parnell, is close to finalizing his latest eBook. We have proofed a few sections of the book and feel you will enjoy reading and learning from the material.
Topics such as inbound marketing, lead generation, outbound marketing, search engine marketing, social media marketing, and monitoring your brand on the Internet are covered in the PDF-format eBook.
Keep an eye on the All Traffic Points Inward website for further details on a publishing date and download details.
Let us know if you have any questions.
New Webinar is Available :: Inbound Marketing Techniques for Lead Generation
View & Download the FREE Webinar
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
For this reason, inbound marketing can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
A couple of years ago our company, JASE Digital Media, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped.
Our process began as a test project around our blog material and extended out to a few of the social communities we were actively involved in. We began creating a massive amount of content then instigated, created and encouraged as many links back to this content as possible.
Guess what? It worked. And it still works. Every day.
In this session we will talk about these points, and a few more. And we will discuss together how you and your business can benefit directly from a well-planned and well-executed Inbound Marketing Plan.
Tips on Hiring an Agency for Social Media Marketing
First, you must ask yourself if hiring an agency is right for your organization. If you just want to get out and play in social media like the local “guru”, then an agency is probably overkill for your purposes. But if you want to make your social media initiatives a part of your successful inbound marketing strategy that feeds leads to your sales funnel, then an agency like JASE is perfect for you.
Here are a few tips for making sure your social media team is the perfect fit to run your social media marketing campaigns.
- Anyone that calls themselves social media experts can be ruled out immediately. Social media, just like any other human-directed medium, is fluid in its development and desires. Your agency must understand where and when to reevaluate current initiatives to keep with the changing currents.
- If your social media guy stopped by your desk to setup your Facebook account and left you with a cool looking Facebook Fan Page, he’s probably run his course. Keyword research and a strategy that leads your Facebook fans back to your website and blog for more content and call-to-action webforms is where you want to be. Not left hanging with a cool looking Fan Page.
- Facebook and Twitter buzzwords are all you hear them talk about which means that’s probably all they know. Yes, these two communities are hot. Yes, there are a lot of people living in these two communities. But has your target audience research been done? Do you know that Facebook and Twitter are really where you want to find your potential new customers?
- Do they blog? Is their blog active? Do they have an inbound marketing strategy behind their blog that has proven to be successful? If they don’t have time to blog and don’t understand that a blog is the most important aspect of online marketing, then they certainly couldn’t teach the successful methods of inbound marketing.
- If their idea of a social media strategy is to figure out how to boost the number of your friends or fans or followers, let them go do that while we work together to build your solid money-making strategy.
These points are a bit harsh. But only a self-proclaimed social media “guru” will find them offensive. Let’s work together to build your efficient online marketing strategy that fills your sales funnel with quality leads.
Photo credit: me_on_flickr.
Making Social Media a True Leads Channel for Your Business
You’ve heard the local social media “guru” talking about setting up your Facebook page. And you’ve heard the neighbor’s kid talk about kickin’ it on Twitter and Foursquare. You understand there are millions of people in social communities these days but one question still lingers in the back of your mind - What can social media do for my business?
There is a very simple answer to that question - lead generation! Quality lead generation, built on consumers or potential clients wanting more and more of your content.
Social communities have nearly taken over as the leading source of traffic to our JASE website. Our social media friends are visiting our blog in droves looking for additional information on branding, lead generation, inbound marketing, ebusiness solutions, creative web design, and tech support.
Social media marketing can help your business generate more, quality leads. Share links to great content on your blog. Share links to webinars or videos on your website. Instead of sending potential customers to facebook.com or twitter.com or linkedin.com, send them to your website where you control 100% of the content, can guide them through the pages on your site to a call-to-action webform, and can completely control your brand that they will experience.
A simple marketing takeaway is, use social media as a net to lead the traffic (to your website) that would have otherwise known nothing about you.
Photo credit: ricardo carreon.
Building Brand Awareness through Inbound Marketing
We love talking branding.
We love talking brand building.
We love talking reputation management.
And we adore talking inbound marketing.
Put them all together and our team is in double-dog heaven.
Whether you know it or not, when JASE works with you to build a solid inbound marketing plan for your business that ultimately leads to filling your sales funnel with quality leads, we are also building your brand.
Each time a new visitor visits your website or blog, you’ve just added another notch in the brand awareness tree.
Each time a new subscriber signs up for your blog’s RSS feed or email newsletter, you’ve just added another quality fan that will have your brand cross their doorstep with each new blog post.
Each time someone “fans” or “likes” your company’s Facebook Fan Page or friends you on Twitter, you are one step closer to creating a trusted and loyal new customer.
Let’s get together and talk brand building and inbound marketing for your business. You can contact our team here and here and here and here almost anytime, day or night.
Inbound Marketing Seminar in 14 Days
Don’t miss out on this 90 minute seminar that will focus on inbound marketing and creating powerful content that will lead potential customers to you.
Inbound marketing, sometimes called online marketing, is a concept that JASE has built a foundation upon that hinges on “content, content and more content” and how to create healthy inbound links to your website or blog.
The process works. In this seminar our CEO will talk about JASE’s experiences with inbound marketing and how it can work for you. You won’t want to miss this session.
More information on the Inbound Marketing Techniques for Lead Generation seminar can be found here on the Digital Media Seminar website. Get your tickets today before this session fills.
Session Topic: Inbound Marketing Techniques for Lead Generation
Date: May 21, 2010, 11:30 AM - 1:00 PM
Event: ROI Business Training Series
Location: Keller Williams conference room, 1709 Laskin Road, Virginia Beach, VA 23454
Sponsors: JASE Digital Media, Virginia Mortgage Information, Poco Productions, Keller Williams Realty Hilltop, Mashable
Google Announces Local Business Center becomes Google Places
We talk quite a bit on this blog about branding your organization and modeling the public’s perception of your talents and achievements. So it is not a surprise that we place quite a bit of emphasis on an organization’s listing with Google.
Google announced yesterday that they’ve rebranded their Local Business Center as Google Places. Google Places enables business owners to manage their presence on Google. What better online branding tool could you find? None.
Google Places will continue to offer these same tools, but the new name will simplify the connection with Place Pages. This reflects our ongoing commitment to providing business owners with powerful yet easy-to-use tools.
We’re also introducing several new features:
- Service areas: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private.
- A new, simple way to advertise: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we’ll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco.
- Business photo shoots: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we’ll use to supplement existing photos of businesses on Place Pages. We’ve been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating.
- Customized QR codes: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.
- Favorite Places: We’re doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings.
Don’t wait. Have you setup your Google Places Page?
Today is the perfect time to setup your Google Places page if you have not yet done so. SEO is too important for the success of your inbound marketing initiatives that generate quality leads for your sales funnel.
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8 Dynamite Reasons Why You Should be Blogging
Ever ask yourself why you should blog? Ask no longer.
Here are 8 great reasons why you should be blogging:
- Blogging gives you a rockstar voice. Use it!
- Blogging can work wonders in creating, managing, and molding your brand.
- Blogging provides a way to create meaningful conversations.
- Blogging can, and at times be a primary tool to, help with reputation management.
- Blogging can help you be fundamentally successful with inbound marketing, link building, and lead generation.
- Your competitors are already there!
- Your potential customers are there.
- A few influential statistics:
- 73.6% of North Americans are on the Internet*.
- 83% on Internet users watch videos online**.
- 49% of Internet users use a search engine (Google, Bing, Yahoo!, etc.) every day***.
- 73% of Internet users read blogs**.
- For companies that blog versus non-blogging companies****:
- 126% increase in monthly leads generated.
- 55% increase in visitors.
- 97% more inbound links.
- 434% more indexed pages in the search engines.
If these points, and especially the statistics, don’t convince you that you should be blogging, I give up. Let’s do it. Send me your blog address. If you do, I promise that I’ll put you in my Google Reader and keep up on your activities.
* source: Internet World Stats
** source: Universal McCann
*** source: Pew Research
**** source: Hubspot
Image credit: crystaljingsr
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Inbound Marketing vs Outbound Marketing - Huh?
Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out?
Well, that inefficient and expensive method of advertising and marketing is no longer a necessity.
- Think smart web design and web development.
- Think online call-to-actions.
- Think strategic blog content.
- Think SEO (search engine optimization).
- Think social media marketing.
- Think audio and video marketing.
- Think efficient online lead generation.
Photo credit: simplesolutiontech07
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What is Inbound Marketing?
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
For this reason, inbound marketing can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE specializes in the perfect mixture of inbound marketing with traditional marketing. By combining your current advertising initiatives with inbound marketing you can lower your total cost of advertising and increase the effectiveness of your campaign.
Read more about inbound marketing and strategies that we execute here. We look forward to working with you!
Photo credit: timlewisnm
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Inbound Marketing Help
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. Let’s work together to build a powerful web of inbound links to your web presences that leads to positive lead generation for your sales team.
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