eBusiness Solutions
5 Ways Blogging Will Support Your Marketing Campaign
Think of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking budgets?
During the old days of advertising, these questions were easier to answer. Today, with the onslaught of Googlers and Bingers, the new world of power online marketing is not always in the marketing department’s toolbelt.
JASE can help you when you get to that point, but here are five items outlining how blogging will support your marketing campaigns and sales goals. And YES, blogging is where you should start.
- Search Engine Optimization. Our team preaches two main concepts of inbound marketing - content, content, content and inbound links. The top way to improve your SEO rankings is to increase the number of inbound links to your web entities (website and blog). In order to increase the number of inbound links, you must create quality content for your website and, more easily and frequently, your blog so others will want to link back to you.
- Lead Generation. In order to fill the sales funnel with active tasks for your sales team, you must have a steady source. For JASE, our blog leads the way for inbound traffic that generates leads that fill our sales funnel. The majority of our inbound traffic leads go straight to our RFP form, one of our very informative and educational marketing webinars, and sign up form for our This Week in Digital Media email newsletter.
- Executing Brand Strategies. JASE centers itself around 4 major talent areas - Inbound Marketing, Brand Management, Creative, and eBusiness Solutions. The values we live by, products we produce, and the services we provide are communicated almost daily on this blog. If you want to understand the JASE brand, simply read through our Digital Media Blog. We should be able to say that about your company.
- Public Relations. The old days of publishing a press release to your database of fax numbers is gone. You hear us? Gone. Your blog can be, and should be, your shouting box to the world. Think socialgraphics. Share new products, uncovered statistics, breaking news, and educational advice through your blog posts. Then follow them up with an email to your database of contacts that include relative news organizations.
- Social Media Optimization. Think of an octopus with tentacles. At the end of each of your tentacles is a social community of your sponges - Facebook, Twitter, LinkedIn, YouTube, Flickr, etc. Leading back into the main brain center of your octopus is your blog. And all trails lead to your brain center. We know you are already active in social media. Just make sure your social media interaction leads those potential clients back to your brain center where you can 100% control the conversations and more successfully guide those generated leads into your sales funnel.
photo source: ccaviness
Making Social Media a True Leads Channel for Your Business
You’ve heard the local social media “guru” talking about setting up your Facebook page. And you’ve heard the neighbor’s kid talk about kickin’ it on Twitter and Foursquare. You understand there are millions of people in social communities these days but one question still lingers in the back of your mind - What can social media do for my business?
There is a very simple answer to that question - lead generation! Quality lead generation, built on consumers or potential clients wanting more and more of your content.
Social communities have nearly taken over as the leading source of traffic to our JASE website. Our social media friends are visiting our blog in droves looking for additional information on branding, lead generation, inbound marketing, ebusiness solutions, creative web design, and tech support.
Social media marketing can help your business generate more, quality leads. Share links to great content on your blog. Share links to webinars or videos on your website. Instead of sending potential customers to facebook.com or twitter.com or linkedin.com, send them to your website where you control 100% of the content, can guide them through the pages on your site to a call-to-action webform, and can completely control your brand that they will experience.
A simple marketing takeaway is, use social media as a net to lead the traffic (to your website) that would have otherwise known nothing about you.
Photo credit: ricardo carreon.
Not to get too technical … but …
Our eBusiness Solutions team loves technology! That’s the understatement of the year.
The team is made up of software engineers, data engineers, information architects, and system administrators. And believe it or not, they work well together with our creative team, marketing team, even the SEO (search engine optimization) guys.
Let’s talk tech. Contact us today to have the perfect, customized software solution created for your organization.
Web Application Programming Services
- Database-driven applications.
- Mobile applications.
- eCommerce websites.
- Custom software applications.
- Content Management Systems (CMS).
- Intranet & Extranet portals.
- Order tracking & fulfillment systems.
- Inventory tracking systems.
- Customer Relationship Management (CRM) systems.
Programming & Database Technologies
- ASP.NET.
- C#.
- VB.NET.
- ASP.
- PHP.
- Javascript.
- XHTML.
- CSS.
- Micrsoft SQL Server.
- Oracle.
- MySQL.
Complimentary Services
- Website hosting.
- Email hosting.
- Blog hosting.
- Database hosting.
Photo credit: alles-schlumpf
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Wouldn’t you rather have software built for YOUR needs?
Custom Applications for Your Environment
Our team can create a wide range of interactive solutions to help your organization conduct business. From an online client management system to a simple contact form, all tools we develop are customized to your exact needs.
Coupled with JASE’s easy interface designs and simple user screens, your goals can be met with maximum efficiency. Our customized web applications can help you reach customers or employees anywhere, from the next office to across the globe.
The possibilities for custom applications to satisfy your needs are endless. Let’s talk about the perfect eBusiness Solution for your organization.
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eBusiness Solutions Help
Our creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your processes. We help you identify your needs, specify requirements, & design a system that will assist your team in becoming efficient. Custom software, web-based applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for you.
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