JASE Digital Media blog

Naked Julianne Moore Billboard Too Much for Venice - You?

According to the Telegraph, “A giant billboard showing Julianne Moore, the American actress, naked posing with a Bulgari handbag and a pair of lion cubs has been ruled “inappropriate” by the guardians of decorum in Venice.”

Venice Mayor, Giorgio Orsoni, decided the billboard was too risqué for the city and elected a much more conservative photo of Ms Moore fully clothed and modeling Bulgari jewelry.

Is it? To you? Does this billboard exude elegance or does it expose too much sexiness?

Tags: billboard, Bulgari, Creative, Julianne Moore, St Mark’s Square, Venice

Ad Campaign Brainstorming with the Dragas Team

Some tasks in our daily work lives are just flat out more enjoyable than others. And some clients are just flat out more fun than others.

Creative brainstorming sessions around new advertising campaigns with the marketing team at The Dragas Companies fits that bill!

Tags: ad campaign, Creative, The Dragas Companies

JASE Creative Team Hard at Work for Dragas

Coffee, grapes, crackers, and cheese! Four vital elements to keeping the creative juices flowing.

This photo was taken during a skull session prepping to present new creative branding concepts to The Dragas Companies, a Virginia Beach builder, which specialize in building and the sale of new condominium communities.

What do you think Walt is saying to Sue? Something along the lines of “Don’t you like my cheese?”

Tags: ad campaign, branding, branding concepts, copy writer, Creative, creative director, Dragas, JASE Creative Team

Agency’s Pitch requires the Right Brain and Left Brain

Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process.

As I quite often do, I exited the meeting wanting to call every person on our team and begin brainstorming ideas instantly. As I ran through this list of people in my head I noticed the types of folks I wanted to talk to - creatives, operational, techies, thinkers, and the list goes on.

In order to keep your agency in the running during the bidding process of a project, both right-brain folks and left-brain folks are equally important and must work together. One side out maneuvering the other would be catastrophic. What do I mean?

Left Brain

Your initial contact (in our case, the written Answer to the RFP) with the potential client is all about convincing them that you belong on their pitch process. They need to see:

• Your team’s professionalism and confidence in your work.
• How your team thinks logically, strategically and on-task.
• The quality of your team’s credentials.
• Examples of successful campaigns.
• The creativity your team can demonstrate.

Right Brain

Once your pitch has made it through the cut process, you must then address the more emotional senses and concerns that will differentiate you from the next agency. They need to see:

• The passion your team has for their project.
• The overwhelming innovation your team’s brainstorming processes have produced.
• Your team’s creative concepts have aligned with their strategic goals.
• The working chemistry your team can share with the client.

We hope to have a very successful bid process on this particular RFP. And hopefully these points can help you. Good luck in your agency’s next pitch.

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Tags: advertising agency, communications firm, Creative, digital media agency, left brain, marketing agency, new media agency, RFP, right brain, sales pitch, Web Design