JASE Digital Media blog

5 Ways to Brand Your Business Online, For Starters

Your organization’s brand shines in your community. Your business is well-established in the Yellow Pages. Now what? Are the people still there?

Well, yes and no. The sharp increase in numbers of online shoppers over the past few years is very well documented. So your business’s brand is just as, if not more, important online as it is out in the community.

Where do you start? What tools are brand managers keeping at their fingertips? Here is a solid list to get you started.

1. Blogging. Our thoughts on blogging are well documented. Content is so important to a solid inbound marketing plan; a blog provides your business a way to publish quality content.
2. Video Marketing & Photo Marketing. Visual marketing, exposure, and branding can be the most influential strategy in your toolkit. “People” remember video. “People” remember photos. Use the video and photo sharing communities to your advantage to touch their audiences.
3. Microblogging. Twitter and FriendFeed, to be exact. The numbers of potential sponges in these online communities is massive. Be a part of those communities. Don’t get left behind.
4. Email Newsletters. There will always be consumers that prefer email. The simple fact is that most C-level executives would rather have your message waiting for them in their inbox when they arrive at the office in the morning. Integrate your email newsletters with landing pages on your website, video on your YouTube page, and announcements on your blog.
5. Social Networks. Facebook. Period. Enough said. Reach out and touch the millions of people infatuated with Facebook.

Tags: Blogging for Business, brand, Brand Management, email newsletter, Facebook, flickr, FriendFeed, inbound marketing plan, microblogging, online brand, online shopper, photo marketing, social network, Twitter, video marketing, yellow pages, YouTube

5 Ways Blogging Will Support Your Marketing Campaign

Think of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking budgets?

During the old days of advertising, these questions were easier to answer. Today, with the onslaught of Googlers and Bingers, the new world of power online marketing is not always in the marketing department’s toolbelt.

JASE can help you when you get to that point, but here are five items outlining how blogging will support your marketing campaigns and sales goals. And YES, blogging is where you should start.

1. Search Engine Optimization. Our team preaches two main concepts of inbound marketing - content, content, content and inbound links. The top way to improve your SEO rankings is to increase the number of inbound links to your web entities (website and blog). In order to increase the number of inbound links, you must create quality content for your website and, more easily and frequently, your blog so others will want to link back to you.
2. Lead Generation. In order to fill the sales funnel with active tasks for your sales team, you must have a steady source. For JASE, our blog leads the way for inbound traffic that generates leads that fill our sales funnel. The majority of our inbound traffic leads go straight to our RFP form, one of our very informative and educational marketing webinars, and sign up form for our This Week in Digital Media email newsletter.
3. Executing Brand Strategies. JASE centers itself around 4 major talent areas - Inbound Marketing, Brand Management, Creative, and eBusiness Solutions. The values we live by, products we produce, and the services we provide are communicated almost daily on this blog. If you want to understand the JASE brand, simply read through our Digital Media Blog. We should be able to say that about your company.
4. Public Relations. The old days of publishing a press release to your database of fax numbers is gone. You hear us? Gone. Your blog can be, and should be, your shouting box to the world. Think socialgraphics. Share new products, uncovered statistics, breaking news, and educational advice through your blog posts. Then follow them up with an email to your database of contacts that include relative news organizations.
5. Social Media Optimization. Think of an octopus with tentacles. At the end of each of your tentacles is a social community of your sponges - Facebook, Twitter, LinkedIn, YouTube, Flickr, etc. Leading back into the main brain center of your octopus is your blog. And all trails lead to your brain center. We know you are already active in social media. Just make sure your social media interaction leads those potential clients back to your brain center where you can 100% control the conversations and more successfully guide those generated leads into your sales funnel.

photo source: ccaviness

Tags: Bingers, Blogging for Business, Brand Management, creative solutions, digital media, eBusiness Solutions, email newsletter, Googlers, Inbound Marketing, lead generation, marketing campaign, public relations, RFP, search engine optimization, SEO, social media optimization, socialgraphic, This Week in Digital Media, Web Design

New Webinar is Available :: Creative Social Media Marketing Strategies

View & Download the FREE Webinar

Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.

Of the many social media marketing strategies we cover in this inbound marketing webinar are:

1. Know your audience:
   • Demographics.
   • Socialgraphics.
2. Know where your audience lives on the Internet:
   • Blogs.
   • LinkedIn.
   • Facebook.
   • Twitter.
   • YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.

Tags: Brand Management, Inbound Marketing, reputation management, social media marketing, socialgraphics, webinar

8 Dynamite Reasons Why You Should be Blogging

Ever ask yourself why you should blog? Ask no longer.

Here are 8 great reasons why you should be blogging:

1. Blogging gives you a rockstar voice. Use it!
2. Blogging can work wonders in creating, managing, and molding your brand.
3. Blogging provides a way to create meaningful conversations.
4. Blogging can, and at times be a primary tool to, help with reputation management.
5. Blogging can help you be fundamentally successful with inbound marketing, link building, and lead generation.
6. Your competitors are already there!
7. Your potential customers are there.
8. A few influential statistics:
   1. 73.6% of North Americans are on the Internet*.
   2. 83% on Internet users watch videos online**.
   3. 49% of Internet users use a search engine (Google, Bing, Yahoo!, etc.) every day***.
   4. 73% of Internet users read blogs**.
   5. For companies that blog versus non-blogging companies****:
      1. 126% increase in monthly leads generated.
      2. 55% increase in visitors.
      3. 97% more inbound links.
      4. 434% more indexed pages in the search engines.

If these points, and especially the statistics, don’t convince you that you should be blogging, I give up. Let’s do it. Send me your blog address. If you do, I promise that I’ll put you in my Google Reader and keep up on your activities.

* source: Internet World Stats
** source: Universal McCann
*** source: Pew Research
**** source: Hubspot

Image credit: crystaljingsr

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Tags: blogging, Brand Management, Hubspot, inbound links, Inbound Marketing, Internet World Stats, lead generation, Pew Research, reputation management, Universal McCann

The Strategy Behind the Brand

An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract loyal customers.

The purpose of a brand strategy is to identify and map a plan for the executional development of a solid brand in order to increase the level of revenue and profits. The brand strategy should be guided by the principles of provider differentiation and consumer appeal.

The brand strategy should influence daily business operations to ensure consistent brand behavior in the marketplace and consistent brand experiences for your consumer.

Want to know more about establishing an effective brand strategy for your business? Contact us here and let’s sit down and talk.

Photo credit: Fast Company

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Tags: Brand Management, brand strategy, increase profit, increase revenue

Brand Management Help

What makes a brand so powerful? Is it the decor at your retail store? Is it the commerce selections of your musical CDs? Is it the yummy taste of your coffees and sandwiches? These are good questions that a digital agency understands and has answers that are inately wound in the fabric of their own culture. Let’s work together to establish your brand and ensure that you stand out from the competition. Brand mangement and reputation management can be your friend!

Tags: Brand Management, digital agency, reputation management