JASE Digital Media blog

Brand Management : Inbound Marketing : Web Design : eBusiness Solutions

Inbound Marketing

Pointed Advertising By Anthony’s Pizza & Pasta

The aggressiveness of this campaign is powerful. Love it!

Anthony's Pizza & Pasta billboard

Anthony's Pizza & Pasta billboard

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Tuesday, September 7th, 2010 Brand Management, Creative, Inbound Marketing 2 Comments

Yahoo! Powered by Bing Found In the Wild

Yahoo! Powered by BingWe knew this was coming - an alliance between the Yahoo! search engine and Bing search engine. Yahoo! and Bing will work together. Yet, Yahoo! and Bing will compete in the same search space. An interesting endeavor, indeed.

Search Alliance spells out some of the specifics:

How Yahoo! and Microsoft will work together:

  • Search ad inventory from Yahoo!, Microsoft and their respective partners will be combined into a new unified search marketplace.
  • Microsoft will acquire an exclusive 10-year license to certain Yahoo! search technologies.
  • Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.
  • Full implementation of the terms of the Search Alliance is expected to occur within 24 months following regulatory clearance.
  • Yahoo!’s Sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients, and Microsoft will support self-service advertisers. In addition, Microsoft adCenter will be the platform for all search campaigns.


How Yahoo! and Microsoft will compete:

  • The Yahoo! and Microsoft Search Alliance does not include each company’s display advertising, web properties and products, email, instant messaging, or any other aspect of the companies’ businesses.
  • Each company will maintain its own separate display advertising business and sales force.
  • Yahoo! and Microsoft will innovate their own consumer search experiences to compete for search users and search queries.
  • Yahoo! and Microsoft will service their respective publishers, also known as affiliate search partners.
  • Yahoo! will continue to syndicate its existing search affiliate partnerships.

Thanks Hubspot for the reminder this morning.

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Monday, August 30th, 2010 Inbound Marketing 3 Comments

Ad Campaign Brainstorming with the Dragas Team

Some tasks in our daily work lives are just flat out more enjoyable than others. And some clients are just flat out more fun than others.

Creative brainstorming sessions around new advertising campaigns with the marketing team at The Dragas Companies fits that bill!

Creative Brainstorming with The Dragas Companies

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Monday, August 23rd, 2010 Brand Management, Creative, Inbound Marketing 3 Comments

This Week’s Social Conversations. Join us!

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Sunday, August 22nd, 2010 Inbound Marketing 4 Comments

This Week’s Social Conversations. Join us!

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Sunday, August 15th, 2010 Inbound Marketing 2 Comments

Visit with a Local Client, Nathan’s Lynnhaven Pawn Shop

Nathan's Lynnhaven Pawn ShopYesterday our CEO had the pleasure of visiting the shop of a local client. Nathan Segal and Maurice Fuller were gracious enough to show him around their store.

JASE has recently signed with Nathan’s Lynnhaven Pawn Shop as their Digital Agency of Record to provide Internet Marketing evaluation, consultation and interactive services, and to guide and assist with their inbound marketing initiatives.

Here are a few photos from the visit to Nathan’s Lynnhaven Pawn Shop in Virginia Beach.

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Wednesday, August 11th, 2010 Brand Management, Inbound Marketing, Web Design 2 Comments

This Week’s Social Conversations. Join us!

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Sunday, August 8th, 2010 Inbound Marketing 4 Comments

This Week’s Social Conversations. Join us!

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Sunday, August 1st, 2010 Inbound Marketing 2 Comments

5 Ways Blogging Will Support Your Marketing Campaign

Inbound Marketing octopusThink of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking budgets?

During the old days of advertising, these questions were easier to answer. Today, with the onslaught of Googlers and Bingers, the new world of power online marketing is not always in the marketing department’s toolbelt.

JASE can help you when you get to that point, but here are five items outlining how blogging will support your marketing campaigns and sales goals. And YES, blogging is where you should start.

  1. Search Engine Optimization. Our team preaches two main concepts of inbound marketing - content, content, content and inbound links. The top way to improve your SEO rankings is to increase the number of inbound links to your web entities (website and blog). In order to increase the number of inbound links, you must create quality content for your website and, more easily and frequently, your blog so others will want to link back to you.
  2. Lead Generation. In order to fill the sales funnel with active tasks for your sales team, you must have a steady source. For JASE, our blog leads the way for inbound traffic that generates leads that fill our sales funnel. The majority of our inbound traffic leads go straight to our RFP form, one of our very informative and educational marketing webinars, and sign up form for our This Week in Digital Media email newsletter.
  3. Executing Brand Strategies. JASE centers itself around 4 major talent areas - Inbound Marketing, Brand Management, Creative, and eBusiness Solutions. The values we live by, products we produce, and the services we provide are communicated almost daily on this blog. If you want to understand the JASE brand, simply read through our Digital Media Blog. We should be able to say that about your company.
  4. Public Relations. The old days of publishing a press release to your database of fax numbers is gone. You hear us? Gone. Your blog can be, and should be, your shouting box to the world. Think socialgraphics. Share new products, uncovered statistics, breaking news, and educational advice through your blog posts. Then follow them up with an email to your database of contacts that include relative news organizations.
  5. Social Media Optimization. Think of an octopus with tentacles. At the end of each of your tentacles is a social community of your sponges - Facebook, Twitter, LinkedIn, YouTube, Flickr, etc. Leading back into the main brain center of your octopus is your blog. And all trails lead to your brain center. We know you are already active in social media. Just make sure your social media interaction leads those potential clients back to your brain center where you can 100% control the conversations and more successfully guide those generated leads into your sales funnel.

photo source: ccaviness

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Wednesday, July 28th, 2010 Brand Management, Inbound Marketing 3 Comments

Tired of Being Bored? Want to Work With the Cool Kids? JASE is Hiring!

We are hiring a Director of Business Development and two Business Development Professionals.

Are you tried being bored to death everyday at your current position?
Want to work with the cool kids on the block?
We would love to have you be part of our team.

See the full job description and how to apply for one of the Business Development positions here.

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Monday, July 26th, 2010 Brand Management, Inbound Marketing, Web Design, eBusiness Solutions 5 Comments

What is JASE Marketing Manager?

JASE Marketing ManagerJASE Marketing Manager is a lead management system, a contact management system, and a communication messaging system wrapped into one sophisticated, yet very easy to use, package.

JASE Marketing Manager is a complete CRM (Customer Relationship Management) system hosted in an SaaS (Software as a Service) environment. Because this system is hosted using cloud computing technology, you are ensured to have access to your database from anywhere, anytime.

How can JASE Marketing Manager benefit your organization?

  • Our analytic tools provide marketing reporting in real-time.
  • Our system encourages your team to work collaboratively and as one within the cloud computing environment.
  • Our toolsets enhance lead nurturing throughout the sales process.
  • You can setup follow-on reminders, track appointments stemmed from leads, and manage new lead alerts.
  • You can track crucial performance metrics and quickly view ROI (return on investment) reports such as conversion rates.
  • You can prioritize valuable leads and set your sales team’s focus on leads that need extra attention.
  • With the JASE creative websites plugin, webforms from your website interact in real-time with your JASE Marketing Manager.

What are the next steps?

Sign up for a 30-day free trial :: Signing up is easy. No credit card, invoicing, or payment of any kind is required to sign up for the trial period. Try the system today and see how you like the features of JASE Marketing Manager.

Personal Edition free 30-day trial

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Monday, July 26th, 2010 Inbound Marketing, eBusiness Solutions 2 Comments

New Webinar is Available :: Wide, Wide World of Video Blogging … for Business

Wide, Wide World of Video Blogging ... for Business WebinarView & Download the FREE Webinar

Video blogging, sometimes shortened to vlogging, is a form of blogging for which the medium is video, and is a form of Internet television. In this session we talk about why you should video blog, how you should video blog, several techniques for video blogging, and what benefits you can generate for your business by video blogging.

In the class, we will talk about many topics, but a few of them are:

  1. What is Video Blogging?
  2. Should you Video Blog?
  3. Video Shooting Tips
  4. Do you really have time for this?
  5. The Storage Facilities
  6. Streaming Video
  7. Video Blogging & Lead Generation
  8. When to Hire A Professional
  9. Are you sure Video Blogging is for you?

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Friday, July 23rd, 2010 Brand Management, Inbound Marketing 3 Comments

In Today’s Market, Everyone is in Marketing

Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO’s. He can be reached at bill@tidewaterceo.com or 757-233-2577.

Tidewater CEOAre you facing falling customer orders?  Slower Renewals?  Cancellations?  Demands for more price cutting?  Much longer payment terms?

You have probably initiated all the cost reductions you can.  And since you cannot or should not cut any further, you must leverage the creativity of your entire team.  Get all your employees involved in marketing and selling.  Employees motivated to contribute to the company’s success can help retain customers and identify new ones.

Believe it or not, marketing is a war.  The larger your army, the bigger your advantage is.  And to convert this to the advantage, all your people must professionally interact and communicate with your customers.   Communication is the most effective weapon.  Use it effectively and intelligently and you will win.

Here are some suggestions:

  • Increase customer contact and communications.  Unfortunately in tough times we take the customers for granted and work on cost containment and keeping the investors and/or banks satisfied.  Instead of that, all employees should be ambassadors to the customers: thanking them for their business, asking what they can do to help them do better, and finding out more about their business.  If you customers really feel that you care and really understand them, unexpected opportunities may arise.
  • If you are dependent on only a few customers, diligently seek additional uses for your products and look for simple modifications in your offerings that could yield more customers.  Look at less familiar industries or other geographic markets that you are not in.  When you find these, make more sales calls and test some of these new ideas.  While you should send people to trade shows and industry conferences that relate to your business, send some of your staff to other shows and conferences that are tangential to your business.  Especially if it is slow this is a good use of people who you want to keep in your organization.  True this does cost and if the cost is prohibitive, let them do phone or internet research.
  • Work on improving or, at least, keeping your morale high.  When morale drops, people find ways to stay out of work, there attention to customers decreases, and often quality declines.  Be honest with your employees about the situation and by doing so, you will let your employees know how important they are to your long term success.  Let them know how much you appreciate their dedication to the company.  Maybe you can show small tokens of appreciation:  company lunch, company picnic with families, or other gestures of appreciation.
  • Reward the staff when there are small or large wins.  Ask your employees for suggestions:  they often know more that you do about the operation. The lower level employees often feel that they do not have much to offer or that their ideas are too small.  If a cost reduction is successful, especially if it comes from the employees, give them some reward and more importantly recognition.  Try to develop some formal program for suggestions from the employees.
  • Be sure all your employees understand the importance of helping the customer and showing them respect and courteousness. That polite and professional answer to a phone call is very important.  Your delivery people being professional are important.
  • And probably most important of all, is to stick to your principals.  Don’t reduce quality or cut corners.  Don’t give gifts to the buyers if you never have before.  Don’t “cook the books” to keep bankers/investors happy.  Your adherence to your company values can solidify and increase the confidence that customers have in you.  Also, your employees will be proud to be associated with a company that treats all people fairly and honestly.

A true story:

In one of the companies I helped turn around our delivery person was very personable and professional.  We always had him dress very neatly in a company uniform and keep the vehicle very clean.  He developed very good relationships with many of our customers’ employees.  It was amazing how much information he found out about our competition from these people.  He looked at the other items delivered by our competitors and often came back to us with suggestions for additional products we could sell.  He even promoted our products to these companies during the delivery.  He brought us a great deal of additional business.

Remember that changing and difficult times divide the winners and losers.  A company with high quality products and/or services from engaged employees who know and care about the customers usually wins the war.

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Friday, July 16th, 2010 Inbound Marketing 3 Comments

Are you the reason your CEO does not see the value of Social Media?

This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital media world.

when is something worth doingThere are many challenges to implementing a social media marketing campaign into an organization’s culture.

Challenge #1 -
The first is that you, as the marketer or stakeholder in the organization, must understand that social media marketing cannot stand alone as a marketing initiative. JASE has written on this quite a bit. Your social media marketing initiatives must support a larger inbound marketing campaign that supports the sales goals of the organization or your efforts will all be for naught.

Challenge #2 -
Probably the largest challenge to implementing a social media marketing plan into an organization’s culture is buy-in from the CEO. Comments from the top like, “We are not a social media company,” or “We don’t have time for you to play on Facebook,” are common when executives do not understand the vast numbers of people occupying the social community space and the power of those social players with the influence they have on decision making within their own organizations.

So, here’s a possible solution to your problem -
Think like a marketer, a new media marketer.
Break down your target audience into groups of sponges that want and need what you’re selling. Online, offline, doesn’t matter.
Understand your demographic studies.
Then understand your socialgraphic studies.

Now you have enough information to determine where those sponges are living. Are they living on your billboards? Are they living in the blogosphere? Are they living on your radio spot? Are they living in Facebook? Are they living on your newspaper ads? Are they searching Google?

The bottom line to this solution is to understand people. Get rid of the terms “traditional advertising” and “social media”. That’s right, I said get rid of the term “social media”. Because in the end, when results of dollars spent are determined, it doesn’t matter where you reached your sponges. What matters is that you reached your sponges and they like what you have to say.

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Monday, July 12th, 2010 Inbound Marketing 11 Comments

New Webinar is Available :: WordPress As A Business Tool, How To Get Started

WordPress As A Business Tool, How To Get Started WebinarView & Download the FREE Webinar

This session is for you if you have not yet begun blogging and don’t know where to start, or if you’re stalled near the starting line, or if you just want to know more about blogging with WordPress.

In the class, we will talk about many topics, but a few of them are:

  1. Why use WordPress as your blogging platform?
  2. Where to host your WordPress blog.
  3. How to setup your WordPress blog.
  4. How to choose, install, and activate a WordPress theme.
  5. How to choose, install, and activate a WordPress plugin.
  6. How to configure your WordPress blog.
  7. Creating content:
    • Blog posts.
    • Blog pages.
    • Adding images.
    • Adding video.
  8. What are categories?
  9. What are tags?
  10. How and why to setup comment approval.
  11. Fighting spam with Akismet.
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Thursday, July 8th, 2010 Inbound Marketing, eBusiness Solutions 1 Comment
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