JASE Digital Media blog

Poised for the Future of Advertising - Digital Media!

According to Google President of Global Sales, Nikesh Arora, online advertising will increase by 50% in the next 5 years.

People are shifting their spending dollars more and more to the online world – whether it be direct marketing, or advertising, or branding … where the eyeballs are, where the customers are.

I personally expect in the next five to eight years 30pc to 50pc of advertising will be digital.

That is a bold claim, but in the UK it is already over 20%. In the US it is over 10%.

Of course, Google is going to say this in an effort to influence the spending of businesses’ advertising budgets towards their services. But we agree. JASE has already witnessed more and more clients and small business owners shifting advertising and marketing budgets to the online world.

It makes sense. As more consumers continue to move their once-yellow-pages-search to Google, Bing, and Yahoo!, and continue to join the wealth of social communities setup for their niche interests, logical thinking says that smart advertisers will be settled into those camps ahead of the masses.

Digital advertising is the future. For that matter, digital advertising is here today. And successful digital advertising and inbound marketing techniques are practiced daily with the JASE toolset.

Let’s get your business started today in digital advertising and inbound marketing.

image credit: momentimedia

Tags: Advertising, Bing, digital advertising, digital media, Google, Inbound Marketing, internet advertising, Nikesh Arora, Yahoo!, yellow pages

Green Isn’t Everything - Good intentions don’t always drive purchasing picks

In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets.

What does this mean to green-product advertisers? Are we not doing a good job of conveying the benefits of green products? Or are the green products just not available to those looking for them?

NEW YORK - Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte.

The study found that while 54 percent of shoppers indicated that environmental sustainability is a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report released today titled “Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights” and was based on interviews with over 6,400 shoppers.

The study found that an interest in buying green extended across all age, income and education levels, with 95 percent of respondents open to considering sustainable products, and 67 percent of shoppers actively looking for them when buying. Yet only 47 percent actually found green products and just 22 percent actually purchased them.

Get the full story from Adweek here.

Environmental logo courtesy of our friends at Keep Norfolk Beautiful.

Tags: Advertising, Adweek, environment, green, Keep Norfolk Beautiful

Don’t be a shy advertiser. Take on the competition!

This photo was taken of a billboard on Granby Street in Norfolk, VA. Admiration is due for the boldness of the religious group that bought space on this billboard next to a popular gentlemen’s club.

Lesson Learned -

Don’t be shy about your brand, product or service. Get the word out even if it means taking on the competition directly.

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Tags: Advertising, branding, Norfolk, VA